Donald Trump may be facing a quiet but significant rebellion — not from the usual suspects, but from the very voters who helped carry him back to the White House.
According to new polling data, Trump’s approval is plummeting among low-information voters — the same group that broke sharply in his favor during the 2024 presidential race. These voters, often disconnected from mainstream media, uninterested in policy details, and historically less likely to vote, helped Trump defy the odds last November. But just months into his return to office, many appear to be jumping ship.
Political analyst G. Elliot Morris, citing YouGov polling, reports a “massive 33-point drop” in Trump’s net approval rating among Americans who consume the least amount of news. That decline is more than double the drop among regular news consumers, who also report sinking approval numbers.
This shift marks a surprising reversal in recent political trends. In 2024, Trump built his campaign around economic nostalgia, promising a return to the “booming” pre-pandemic economy of 2018 and 2019. That message resonated with many working-class and non-college-educated voters, especially those tuned out from traditional media narratives. Democrats, in contrast, focused on high-information voters and policy specifics, banking on turnout from educated urban and suburban areas.
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Now, the political winds appear to be shifting again. As inflation rises, grocery prices soar, and retirement savings take a hit, many low-engagement voters are expressing buyer’s remorse. It’s not cable news or Sunday talk shows that’s driving their discontent — it’s their lived reality.
“They’re not reading policy memos or following committee hearings,” said one Democratic strategist familiar with the polling. “They’re looking at their bills, their bank accounts, and the empty shelves at the store.”
What makes this group so politically unpredictable — and so powerful — is their detachment from party loyalty and media spin. Often labeled “marginal voters,” they aren’t deeply ideological and don’t identify strongly with either major party. Their support tends to swing with the economic tide, making them highly sensitive to shifts in personal financial stability.
These same voters turned on Democrats in 2022 as inflation surged, then embraced Trump in 2024, hoping for a return to economic comfort. But if the economic gains he promised don’t materialize soon, they may leave just as quickly as they arrived.
Some analysts argue that this group’s fickleness makes them more rational than partisan voters. Without the filter of constant media messaging, they react more directly to conditions on the ground. If groceries cost more and wages don’t stretch as far, they blame whoever is in charge — regardless of ideology.
That’s bad news for Trump. It also presents a rare opportunity for Democrats, who have traditionally struggled to connect with this segment of the electorate. Morris suggests that since these voters are currently dissatisfied with Trump’s handling of the economy, Democrats may benefit by shifting their messaging to more personal, values-based issues — areas where they might be able to build new trust.
Still, there’s a catch. These voters are notoriously unreliable when it comes to showing up at the ballot box in off-year and midterm elections. So even if they’re cooling on Trump, it’s unclear how much it will matter in 2026 — or even if they’ll vote at all.
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What happens next could shape the future of American politics. Will Republicans try to re-engage these voters if they continue to drift away from Trump? Or will they focus on energizing their more reliable base and leave these disillusioned supporters behind?
For now, one thing is clear: The voters Trump relied on to fuel his comeback are no longer firmly in his corner. And if he can’t win them back, his road to 2028 might be far bumpier than expected.
